Many had believed that when the new-age Ford Bronco hit the market place, it would very easily outsell the older and significantly less sophisticated Jeep Wrangler. That hasn’t been the case and in the very first quarter of 2023, it was the Wrangler that was outselling its Ford rival.

Sales information released by Stellantis reveal that a total of 37,971 examples of the Wrangler had been sold final quarter. While that represents a 17% lower from the 45,551 units that had been sold in Q1 2022, it was sufficient for the Wrangler to firmly establish itself as Jeep’s second ideal-promoting automobile, behind the Grand Cherokee with 54,502 sales.

Read: 2024 Jeep Wrangler Gets A Divisive Face But A Welcome New Interior, More Off-Road Chops

Meanwhile, Ford was capable to sell 32,430 examples of the Bronco in the United States final quarter. While that is five,541 autos shy of what Jeep was capable to sell, it is a a lot greater overall performance than Q1 2022 when Jeep sold nearly 22,000 far more Wranglers than Ford was capable to sell Broncos. Additionally, whereas sales of the Jeep Wrangler dropped by 17% this quarter, sales of the Bronco spiked by a considerable 37.six% from the 23,573 units that had been sold in Q1 2022.

It is understood that the recognition of specific Bronco models, such as the Outer Banks and Raptor, has permitted Ford to decrease Jeep’s lead.

Speaking of the Jeep brand far more broadly, a total of 154,203 units had been sold in the U.S. final quarter. This is a 20% decline from Q1 2022. Sales of the Renegade, Wagoneer, and Grand Wagoneer had been hit specifically tough, every single slipping by 59%. Indeed, all Jeep models seasoned a decline in sales final quarter except for the Cherokee with its sales climbing 31% from ten,079 final year to 13,213 units.

As for Ford, its total sales for Q1 hit 475,906, a promising ten.1% enhance from the 432,132 autos it sold in Q1 2022.