Update: Ram and Jeep have released their Super Bowl advertisements (added reporting by John Halas)

Super Bowl LVII is coming speedily and, as ever, in addition to the teams placing their all into the game, so will advertisers. Those advertisers could not be promoting automobiles this year, although, since a surprising quantity of automakers will be watching this game from the sidelines.

Read: CarMax, Carvana, And Vroom Opt Out Of This Year’s Super Bowl

Kia was the only automotive brand to have committed early to 1 of the event’s pricey ad slots, with GM and Stellantis joining shortly thereafter. Toyota, Carmax, Carvana, and Vroom, meanwhile, all announced that they would be sitting this game out, saving themselves the roughly $7 million a 30-second ad spot will expense, according to AdAge.

Ram And Jeep Last Are Last Minute Additions To The Roster

Stellantis will return to the Super Bowl this year right after skipping 2022. The Ram and Jeep brands are each getting 60-seconds-worth of ad time in the course of the game. Ram’s ad will run in the fourth quarter of the game and introduces us to the production version of the 2024 1500 REV electric pickup truck, much more of which you can study about right here. The innuendo-packed industrial is cheekily named “Premature Electrification” and functions actor Jason Jones who “humorously addresses potential electrification concerns that may weigh on consumers’ minds when purchasing an electric truck”.

Jeep’s large game industrial is known as “Electric Boogie” and it showcases the brand’s expanding electrified lineup, such as the Wrangler 4xe and Grand Cherokee 4xe.

Stellantis’ final ad, made in 2021, garnered a surprising quantity of controversy, which could clarify why it chose to skip 2022. Featuring Bruce Springsteen, the Jeep spot took location in Lebanon, Kansas, the geographic center of the decrease 48 states.

Although it was intended as a metaphor for centrism, the ad’s star was booked on charges of drinking whilst operating a motor car. The ad was pulled and then reinstated right after the charges against Springsteen had been dropped following the discovery that he hadn’t been riding drunk, but had as an alternative indulged a fan’s request to share a shot of alcohol whilst on his motorcycle.

Kia Gives Telluride Telly Time With Binky Dad

While other individuals chose to devote their income elsewhere, Kia stated that the Super Bowl remains an crucial portion of raising brand awareness for its Telluride. Refreshed for 2023, the brand has upped production of the SUV at its Georgia plant. The initial teaser for the ad campaign, released on February 1, functions a fallen soother and the tag line, “Find it on 2.12.23.” That’s as cryptic a teaser as it is a baffling 1, given that it will be marketing a car which is produced in a plant whose suppliers have been identified guilty of violating youngster labor laws. On Thursday, Kia released the industrial, which in a initial for a Super Bowl ad, will conclude exclusively on TikTok with 3 alternate endings.

GM And Will Ferrell Ride Again

In what can only be described as an marketing ouroboros, GM announced this week that it is partnering with Netflix to promote the truth that it will be marketing much more on the streaming service. The automaker has pledged to place much more EVs (a lot of of which it does not but make) onscreen in Netflix shows in the future.

WeatherTech Wants Everyone To Win

Car accessory maker WeatherTech is back in the game for the 10th time with a new 30-second industrial set to air in the course of the FOX broadcast of Super Bowl LVII on February 12, 2023. This year’s ad marks a decade of consecutive Super Bowl marketing for the organization and showcases its development more than the years.

More to Come?

While the automotive participation in this year’s Super Bowl seems to be light—with brands like Toyota announcing that the timing of the game did not align with its merchandise this year—more automakers could announce their advertisements. We will continue to update this post as much more commercials surface.