SUVs may be Porsche’s bread and butter these days, but the 911 is nonetheless at the heart of the organization. And we do not just imply in a figurehead sort of way like Aston Martin or Jaguar dragging out a DB5 or E-variety each and every now and then to increase the contemporary automobiles. No, the 911 is nonetheless carrying out some significant numbers.

The company’s 2023 production information reveals that Porsche moved 320,221 units final year, a modest three % a lot more than it did in 2022. Cayennes accounted for the lion’s share of these, deliveries totaling 87,553 cars (down eight % in component due to the model changeover), although the Macan was just a hair’s breadth behind on 87,355.

But 50,146 folks took delivery of a 911, which is impressive thinking about the sports automobile is precisely that. And although it is sensible by sports automobile requirements, it is nonetheless nowhere close to as beneficial as a Cayenne or Macan for day-to-day duties, which means it is a lot more probably to be purchased as a enjoyable ‘extra’ automobile, and it is also far a lot more pricey than most of the SUVs, even in its most simple kind. Even a lot more incredible is the news that 911 sales for 2023 have been up 24 % on 2022’s numbers, in spite of the 992-generation automobile coming to the finish of its life. Porsche will unveil the facelifted 992.two automobile later this year.

Related: Global Car Sales Could Reach 88.three Million Units Next Year

Model Sales 2022 Sales 2023
Cayenne 95,604 87,553
Macan 86,724 87,355
911 40,410 50,146
Taycan 34,801 40,629
Panamera 34,142 34,020
718 18,203 20,518
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The electric Taycan, which struggled with components availability final year, also posted double-digit gains, sales climbing by 17 %, although the 40,629 total is nonetheless some way off the 911’s final score. The lately departed Panamera (the new a single comes on sale this year) notched up 34,020 sales, but the 718 Boxster and Cayman duo could only muster demand for 20,518 automobiles, although that figure was at least up 13 % on the preceding season’s numbers. We’re hunting forward to seeing what effect the arrival of the new electric Macan and 718s have on Porsche’s information in 2024 and 2025.

Looking at the quantity of deliveries by area shows optimistic gains everywhere, specially in overseas and emerging markets, which saw sales climb by 16 %. The exception was China, exactly where deliveries dropped by a enormous 15 % to 79,238 units, certainly a worrying sign for Porsche. That tends to make North America, which took 86,059 automobiles, Porsche’s most significant industry.


2022 2023 Change
Worldwide 309,884 320,221 three%
Germany 29,512 32,430 ten%
North America 79,260 86,059 9%
China 93,286 79,283 -15%
Europa (excluding Germany) 62,685 70,229 12%
Overseas and Emerging Markets 45,141 52,220 16%
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