When the Jeep Gladiator was very first announced in 2018, there was considerably excitement from the off-roading neighborhood. Previously, if you wanted a Wrangler with the versatility of a choose-up bed, you’d have to opt for some type of conversion, such as the AEV Brute.

But for some explanation, the shine appears to have been wiped off the pickup’s appeal, which has led to some rather deep discounts becoming supplied in the industry – and that is not a sentence you typically see these days.

First spotted by Cars Direct, it appears that a mixture of manufacturer and dealer discounts can net possible 2023 Gladiator owners a saving in the area of almost $20,000 – or, in other words, virtually 33 %!

Related: 2024 Jeep Gladiator Updated With A New Face, Better Interior, And More Standard Kit

The deal was supplied by a Jeep dealer in West Covina, California, which has posted a sale price tag of $34,971 for a brand-new Gladiator Sport. While the base MSRP of such a truck is $38,775 excluding location, the Gladiator Sport comes extremely specced, with an eight-speed automatic transmission, a 3-piece tough best, the dual door group, premium paint, and premium uppers.

With the optional extras, the MSRP of stated truck is $52,505. Subtracted from that figure is a $five,251 manufacturer incentive, plus a whopping dealer discount of $12,283. That leaves the 2023 Jeep Gladiator Sport at a bargain price tag of $34,971 – and it could be significantly less if Jeep’s 15 % Californian discount (as opposed to the national ten % present in the quote) is applied.

With the 2024 model of the Gladiator anticipated to hit showrooms later this year, it would seem that the business and its dealers are keen to shift old 2023 MY stock, of which there’s a reported 18,000 left unsold.

While the 2024 facelift brings a smattering of improvements, there’s practically nothing earth-shatteringly impressive that the ’24 model has more than the outgoing ’23 MY. So, if you are in the industry for a mid-sized, all-wheel drive, do-it-all pickup, now may be the ideal time to have a appear at your nearby Jeep dealership.