Chevrolet is altering with the occasions, and adopting a new slogan that is a lot more upbeat and adventurous. It’s “Together let’s drive” and it replaces the old tagline of “Find New Roads.”

During a media briefing earlier nowadays, Chevrolet officials broke down the slogan and noted “Together” is a “symbol of our partnership,” even though “Let’s” is an action word that is “active” and “right now.” The third and final piece of the puzzle is “drive,” and that is the “internal drive that powers Doers.”

More: Chevrolet Equinox EV To Start Around $34,995 And Offer Up To 319 Miles Of Range

The slogan was introduced on Friday and its debut ad combines many themes that are crucial to consumers. Among them are a concentrate on household, time and neighborhood. Officials also told us buyers are drawn to forward considering brands, but they’re now searching for established players as an alternative of startups.

The second ad is lighter and even its title, Down To Earth, is a reflection of that. It focuses on worth and highlights the Bolt as the most reasonably priced EV in America. It also promotes the $30,695 Colorado and $21,495 Trax.

While the slogan will take some obtaining utilised to, Chevrolet officials noted a lot has changed considering that “Find New Roads” was introduced about a decade ago. They added their a variety of slogans have been “right for the time” and now it is time for anything new.

2024 Is Already Shaping Up To Be A Busy Year

Besides speaking about the new motto and upcoming Equinox EV, officials dropped a couple of hints about what’s in shop for 2024. In certain, a slide was shown suggesting there will be Corvette and complete-size SUV news.

That’s most likely a hint the very-anticipated Corvette ZR1 will be introduced subsequent year, and joined by the facelifted Tahoe and Suburban. GM CEO Mary Barra also not too long ago confirmed the subsequent-generation, ICE-powered Equinox is coming in 2024. If that wasn’t sufficient new solution, the redesigned Traverse is due early subsequent year as effectively.

Speaking of upcoming models, officials revealed Silverado EV RST production is now slated to start in the spring of 2024 right after a brief delay. Until then, they’re focused on creating the fleet-friendly Silverado EV WT.

Sticking with electric cars, the bow tie brand mentioned they have the “right mix” of EVs and ICE-powered models. Officials also noted that even though the Bolt and Bolt EUV are going out of production later this year, there need to be sufficient provide to final for a couple of months right after the reality. This will limit the quantity of time that GM is with no an reasonably priced EV as the $34,995 Equinox EV will arrive in 2024.

Lastly, Chevrolet is seeing momentum regardless of an assortment of headwinds. In certain, the firm noted retail sales are up 14% and that is a lot more than the business typical of ten%. This has been fueled, in element, by the accomplishment of the Trax and Trailblazer.