Dodge lately communicated that it is lastly cracking down on dealers who have been gouging the price tag of the 2023 Challenger SRT Demon 170 by prioritizing production of vehicles sold at or under MSRP. It appears that some dealers are taking this punishment extremely seriously, with at least one particular resorting to auctioning off their final spot on eBay and donating a portion of the proceeds in hopes of looking for absolution. Justice has lastly been served!

In all seriousness, we have covered several Demon 170 markups, some of which are fully outrageous. For instance, one particular dealer told a client that they could have an allocation only if they bought a Charger Super Bee, and then informed them that they would have to spend +$200k for the Demon. As poor as these stories are, Jim Glover Dodge in Owasso, Oklahoma appears to have taken factors to the subsequent level.

The Oklahoma dealer listed its final allocation for the Demon 170 on eBay. “We have received massive interest in our final allocation of this last call Demon, and couldn’t find a fair way to decide who gets to purchase the car. We have received several significant offers but felt that an auction is the most effective way to decide,” it says in the listing.

More: A Loyal Dodge Customer’s Story Of Dealer Greed Over The Demon 170

It then goes on to say that this “auction is for an allocation” and that “additional factory options selected on your order will be added to the final price of this eBay auction.” So whoever wins will have to also spend for what ever choices they want on leading of the final sale price tag. Oh, and Jim Glover Dodge will also ship the auto wherever you want. For a charge of course.

Considering all of the prospective concerns for its client, we’re shocked that Dodge itself is not stepping in to do much more. It certain appears that reports that Dodge punishes dealers that price tag gouge the 2023 Dodge Challenger SRT Demon 170 are vastly overblown.

For one particular point, information shows that paying a massive markup on any auto decreases satisfaction and brand loyalty. In addition, Dodge has stated that vehicles promoting for a markup danger not receiving constructed at all so who’s to say that this client who puts down their “$50,000 non-refundable deposit” will ever get something for that money?

More: Dodge Challenger SRT Demon 170 Order Guide Reveals Customization Options And Pricing

It’s worth noting that some forum customers think that Jim Glover Dodge is technically acquiring the Demon 170 in its listing for itself at MSRP and then reselling it to the winning bidder. We cannot confirm that and the dealer didn’t return our request for comment surrounding the matter. Shocking, we know.

We must also point out that, according to Dodge’s personal Horsepower Locator, there are more than 1,one hundred Demon 170 allocations nevertheless left in the USA. Why an individual would willingly spend $221,000 or much more for this one particular?

Finally, the second-hand industry appears to have truly cooled off for particular vehicles in current months. The purchaser of this distinct Demon 170 appears like they’ll be saddled with a Challenger that expenses at least as significantly as a truly beautifully optioned Porsche 911. Will the Demon be far better to drive? Will it even finish up holding its worth far better?

Really, all of this comes down to the weaksauce enforcement Dodge appears to employ surrounding the Demon 170. We fully realize that it is the dealer that sets the final price tag but other rivals haven’t just supplied lip service. They’ve backed up challenging speak with severe de-incentivizing for these who markup or flip vehicles that must go to genuine enthusiasts.